I ❤ Twitter Likes

    I ❤ Twitter Likes

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    This week, Twitter and its little brother Vine changed their favorites button to likes. After a massive success of streams of hearts that you could give to someone on Periscope, Twitter has decided to stick to this strategy.

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    Before Twitter likes, you could click on the star button “favorite” to express you liking something. Twitter has also another set of buttons: re-tweets and replies. It used to look like this:

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    Twitter has now replaced favorites with likes as well as changing the star into a heart. The changes are made to both existing and new tweets from now on. You can check all your embedded tweets from the past and you’ll see the heart icon. The same applies to your Twitter Analytics as well as Cards.

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    Twitter likes feature works almost like Instagram – a single tap will give the tweet a heart. When clicking on the icon, a short animation occurs. You can also undo the activity.

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    Why has Twitter decided to do so? I think it’s one of the series of tactics to bring Twitter back to its greatness. There has been a lot of changes and new features rolled out lately – e.g. Twitter polls,

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    Moments or Brand Hub, the new analytics tool. Introducing likes is the right move to bring new users enjoy Twitter just like any other social media platform. According to Twitter itself, favorites were a bit to confusing:

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    You might like a lot of things, but not everything can be your favorite.

    – Twitter

    I wonder if Twitter also faces the discussion of introducing the dislike button just like Facebook. What are your thoughts?[/vc_column_text][/vc_column][/vc_row]