One of the advantages of starting your own business in today’s world is the access to social media. Even though a lot of companies in Canada and other parts of the country do not realize its potential, others have been using it in their marketing strategies for years.
Social media is a potent tool that allows businesses to stay closer to their clients. Besides just advertising what they offer, social media helps different companies respond to clients, help them when they have problems, and do all kinds of things.
There weren’t that many options a couple of years ago, but nowadays, there are more social media platforms than ever before. Many of them look similar in the things they offer, but the reality is that they are completely different. Each one has many pros and cons, but businesses have to focus on a few particular alternatives if they want to promote what they have in Canada, so let’s learn more about them.
Starting with the elephant in the room of social media, Facebook is probably the most popular option in the world. Millions in Canada and billions all over the globe use it on a daily basis, which is why it’s no surprise a lot of businesses try to promote their products on it. Even things like the casino Classic Canada can be found on FB because this allows the company to connect to its customers and assist them when needed.
If you decide to create a Facebook page, you will be able to reach out to a lot of new potential users. With that said, Facebook may not be the ideal platform for all types of business. Some things will thrive, but others are better to focus on some things you are about to see in just a bit.
If you decide to use Facebook as your new marketing platform, you have to research the Canadian market and figure out what to focus on. People in some parts of the world like reading posts, whereas others are only interested in stories.
Before sharing any information about Instagram, it’s worth knowing that this is probably the go-to option for many types of businesses in Canada. Even though Instagram does not allow that much freedom like Facebook regarding communication, responses, and other kinds of things, this is where people go when they want to take photos. Consequently, all businesses that focus on creative things will find Instagram to be useful.
What’s interesting about Instagram is that there are a lot of rules people must follow when using its services. For example, there are different kinds of photos that people are not allowed to post, so some businesses will have more problems.
Another important thing about iG is that it is not available in all parts of the world. Countries like China do not allow the platform in their country, so local businesses will have to focus on some of the Chinese alternatives, such as Weibo or something else.
Twitter (X)
Truth be told, Twitter (now called X) is not really the best platform to run your business on. You can find a lot of companies there, but most of them share their opinions about different topics rather than advertise what they have. Of course, there are a lot of exceptions because Twitter is incredibly popular in the USA and Canada. Hence, brands that focus on these two markets are more motivated to focus on it.
Although it may not be the best option, Twitter is a place where you have a lot more freedom when compared to other social media pages. Therefore, some companies prefer it because they can express themselves better.
YouTube
Even though some businesses in Canada haven’t started making videos yet, there is no arguing that YouTube is the leading platform for many things. All big companies in Canada and other parts of the world create videos about their products. They even hire other people to create videos for what they have because those things get millions of views.
The problem with YouTube is that creating videos can be expensive, especially if the company wants high-quality production. As a result, only some brands can afford to do that. Luckily, there are loads of AI tools that can help them improve.
Telegram
Finally, we have the most controversial social media in the last couple of years – Telegram. Even though it is not allowed in some parts of the world, people like using it because they do not need to adhere to the rules set by others. In other words, this social media gives people and companies the most freedom.Telegram is definitely not as big as the rest in terms of users, and it’s not the preferred option for businesses in Canada. Yet, some companies are using it, and we expect to see even more.
