Instagram couldn’t celebrate its 5th birthday better than launching a new mobile app. Boomerang is now available on iOS and Android devices. And it’s awesome!
What is Boomerang?
Simply open the app and point on anything you want to take the picture of. Click on the button and Boomerang will take a series of 5 photos and stitch it to a 1-second movie playing forward and backward, just like a real boomerang. Yes, it’s a ONE SECOND movie! Anything is possible right?
Today, we’re announcing Boomerang from Instagram, a new video app that lets you turn everyday moments into something fun and unexpected.
Share the video immediately to Facebook and Instagram, Twitter, Messenger, Email and more.
Videos are saved to your Camera Roll. You can only share it immediately after the video is ready.
The app doesn’t require an Instagram account and you don’t even have to log in.
What do you think?
I downloaded it right away and I must say it’s a funny add-on. There’s no wall or any ‘social’ component built-in the app – the interaction piece happens on Facebook or Instagram, depending where I want to share the video. I bet it’s going to be used for party selfies or soon to be released Facebook ‘profile videos’. Is it innovative? Not entirely. Similar apps are available in the app market already and GIF makers have more features such as adding text.
In contrast to Hyperlapse and Layout, which weren’t particularly attractive to keep on my phone, Boomerang is great. Let’s see for how long.
Celebrities and brands are already crazy on social media posting their Boomerangs. I love this one from PETA:
Do you want to use your creativity on Instagram? Are you tired of posting the same type of photos with the same filters all the time and scrolling through those three columns? Here are 5 examples from business accounts that made their Instagram look totally outstanding:
There’s not so much to explain here, just visit Ikea Product Catalogue (Russian market) and start clicking! It will display the few basic categories and consequently clicking on one of them takes you to another Instagram account with only this category. When clicking e.g. on Tables, a series of tables appear tagged on a picture. Guess what? Yes, there’s even more Instagram accounts!
What I liked about this account, is that it’s not only a one to many communication – people can take pictures of their furniture and tag Ikea on Instagram. So when you’re looking for your next Billy wardrobe, just take a look at the photos from other people!
If you think Ikea had a lot of new accounts created just for the sake of displaying the products, look at this example:
Mercedes took the game to another level by letting your customize their car via Instagram. End result? You land at an account which shows the photo of a car you made yourself with a link in the bio to this car online. Brilliant right?
Another way to be creative on Instagram is to invite people to a game or a sweepstake. Heineken wanted to give away free tickets to the US Open tournament and Instagram became a very good option to test it out:
The idea is that this account has a long row of spectators and in order to get free tickets, someone has to follow the signs and find it within the crowd. To see everything well, you need to flip in your phone horizontally (the logo is also flipped)
Nike – show your pictures in a unique way
It’s nice to change your style from time to time. Here’s what Nike did – increasing their display space from 6 small square photos to one big rectangle billboard. Effect? It’s pretty impressive! One disadvantage though – every time you post something extra, your layout is distorted. There’s a great app to create images like that, just check Giant Square!
Lacoste – fantastic animations
I love this Instagram account! Lacoste is not following the majority but posts its own content in its own way. Product is the centre of attention here, however Lacoste is using their graphic design and funny animations to turn a boring polo into something epic. Take a look at some of their animations here:
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