Once you’ve selected the Facebook Ad objective; determined the targeting; budget as well as scheduled the ad; Facebook will ask you to make your own ad design. If you select one of those three objectives (Website Clicks, Website Conversions and App Installs) you will be faced with two options: single and multiple picture design. Multiple option is commonly referred to as carousel ads and companies have achieved extremely good results using this type of ad:
In the previous episode we discovered the first step in setting Facebook ads – choosing the ad objective. It’s now time to choose who will you target your ads to. Facebook is one of the few online marketing sources that enables you to reach any audience you want. Remember, Facebook collects so much data, that it’s able to show your ad to virtually anybody. This second post will explain the basic and slightly more advanced ways of targeting your ads.