5 biggest mistakes we make on Pinterest

    5 biggest mistakes we make on Pinterest

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    The basic principle of scrolling down to see more images is what makes Pinterest really addictive. Although it’s quite easy to set up an account and set off as a normal user, it can take quite some time for a business to find their ways on Pinterest.

    One of the first questions that a social marketeer should consider is if Pinterest really is the platform that businesses’ fans will follow. What content will they like? How will they discover us amongst millions of pins? And how can we drive them back to our website?

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    It can be the case that Pinterest is not where you want to connect with your fans – and that’s totally okay! A new social media channel usually requires tailored (new) content and a totally error-free strategy, and why should this happen? Let’s take a look at the most common and what I think, the biggest mistakes that we (either via our private or professional accounts) make on Pinterest. I’m interested to hear what you think!

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    5. Your images are not optimized

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    If you haven’t figured it out yet – make sure you download this guide before your boss does! Quality images are EXTREMELY important and it’s not only about the image format or how “pixelized” they are. For beginners, make sure your photos have

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    the correct dimensions for an appropriate social media platform AND they’re “saved for web” making sure it doesn’t take ages to load them up.

    What might go wrong on Pinterest then? Horizontal and small images.

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    Just take a look at this screenshot. Although horizontal pins do break the routine here, they’re hardly visible. And who’s going to click-through? Probably no one.

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    Think about mobile users, that makes it even worse!

    It doesn’t mean all our pins need to be vertical (look at this example from the runaway below!), Instagram sizes are great too!

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    4. Irrelevant and too long descriptions

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    I don’t need to explain too much on this one – except the food recipes or tutorials – no-one pays attention to the overly created descriptions! It’s all about being relevant, quick and to the point – if your pin is an outfit – say where you can get the clothes from! Uploading shots of your motorcycle collection? Just put the name underneath!

    Another point – do we need to change the description once we re-pin? Yes! I’ve seen hundreds of accounts re-pinning other photos and leaving descriptions untouched. Sadly to see descriptions were totally irrelevant or even worse – contained links to competitors’ webshops.

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”5px”][vc_column_text]Pinterest is about inspiring yourself and collecting pieces of information you need to create your board. So why not making sure each piece is described in a way that makes sense to you?

    One thing I would consider is leaving the original source in the description. The copyright laws on Pinterest are unclear, yet I believe the original creators should always receive credit for their work. Let’s be all cool.[/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][vc_single_image image=”935″ img_size=”full” alignment=”center”][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][vc_column_text]

    3. Not following your fans back

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    Growing following organically on Pinterest is a challenge, but here’s a tip for you – pay attention to people who re-pin, like or comment your pins! It’s a great source of information that you can get instantly. Check their own profiles, what boards they have and where your pins were re-pinned.

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    It’s a great indication of what content they like on Pinterest and tadaaah! what content they will re-pin from you!

    Following people back who in any way engaged with you is a simple yet smart way to get them to follow you. It’s all about reciprocity right?

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    2. Uploading pins in batches

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    Classic. You have only 40 hours in the week and yet millions of little things to do. Time management is thus important and why not have Pinterest “ticked off” by uploading a batch of new pins than doing it a pin a day, everyday.

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    Well, think about yourself as a Pinterest user. You log in on your mobile and scroll, scroll, scroll. Hmm, this X profile posts kinda a lot of images lately… really a lot… wow I only see his images! Next step? Why don’t I just unfollow him for now, so I can actually see some other pins and I’ll get back to him later. You think it will happen? Nope!

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Cool shirts Ted Baker!

    Cool shirts Ted Baker!

    Oh okay, seems you’ve got more than I thought…

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    Hey! It’s shirts everywhere!

    It’s a simple common sense rule, but it is indeed right. You’ve worked so hard to get those new followers, why losing them in so easy manner? Uploading in batch might get you more impressions on that day, but the long-term effects of losing your followers can be much worse.

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    1. Not adding your URL as a source of your pin

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    And here’s the winner – you’ve found a great photo, a recipe or this great summer dress that you’d love to buy instantly. What’s wrong? You click on the photo and… it opens up the photo in a new tab! So that’s it?

    It’s disappointing to see how many pins are posted (also via professional accounts) and yet they miss the destination page or this call to action button “Visit Site”. Pinterest allows you to add the source of your pin or even upload your pin directly from a website, so why not use it?

    That's an example of a pin uploaded directly from the Etsy website. It displays the URL when we mouseover on the pin. Brilliant!
    That’s an example of a pin uploaded directly from the Etsy website. It displays the URL when we mouseover on the pin. Brilliant!

    What’s even worse? Yep, re-pinning your image which has been added by someone else and not changing the link and description of this image. Clicking through will lead your followers to a wrong destination page. Bummer.

    What are your thoughts? Are there any other Pinterest sins you think are worth mentioning?

    The best way to avoid mistakes is just to have a go yourself – make your own Pinterest account and start exploring! Check your competitors, visit your followers’ profiles or just browse through the categories that Pinterest marks as trending. Happy Pinteresting!