I tried finding good resources on improving your search engine rankings as I often get asked about how to make our SEO really effective. It’s surprising how many contradictory facts I found and I ended up not writing about it. Why? Even Google is very resistant to share concrete facts and the only message that is communicated is to “share quality content”.
The problem is, the only content I post or curate is quality content otherwise I wouldn’t be here! So what can we do to improve SEO? I came across the term Domain Authority which prominently appears on SEO blogs.
Followers, re-pins, favourites, clicks, post reach… and so on. Would you like to get a good understanding of what it is all about? Which social media metrics are the most important ones and which are worth sharing with your boss? How can you measure the effectiveness of a post on social media anyway?