Who does track their Facebook ads with Google Analytics? Do you notice that Facebook clicks don’t match Google Analytics sessions? I started researching this problem more in-depth after the discrepancy reached more than 75% – yes, the data variated so much. There are a lot of articles written on this topic (even Facebook explains possible reasons here) however the answers confuse me even more. I need a clear explanation of why the changes are so big, so that I can explain it to my colleagues, my manager, my client and most of all myself. Scroll through this article to learn more about (I really mean “learn”) the reasons why Facebook clicks data don’t match the one from Google Analytics.
Google Adwords, programmatic buying and recently – Facebook, Twitter, LinkedIn and Instagram ads. If you’re an online marketeer, those forms of digital advertising mentioned above should sound familiar to you. Some…
Okay, I’ve been putting this off for too long. I’ve given Snapchat maybe 3 chances before and I was left out totally confused. Maybe my friends were confused at the time too and maybe brands weren’t on it yet.
I decided to work it out once again and share with you my step by step Snapchat guide – that is from the moment you download this quirky yellow ghost into your device till you become a Snapchat pro.