Since April every publisher or even a blogger can now publish their own Facebook Instant Article. This blog post will explain what an Instant Article is and the reasons why each marketer should start posting them. I will also go step-by-step through the set-up and submission procedure to get your first Facebook Instant Article live.
Facebook is fully focused on maximizing the potential of advertising and delivering best services to small and medium businesses. Their recent cooperation with Nielsen enables businesses with big budgets carry on tests that measure brand effects, online and offline conversion uplifts and mixed media models. If you find this interesting just as I do, you can find more about the upcoming experiments inthis article.
Let’s get down to business. Do you want to track your Facebook website conversions and see if Facebook adverts work for you? It’s not so difficult as it sounds. I’ve been following a lot of Facebook’s webinars and courses just to find out no one really explains step-by-step how to set it up properly. I’ve written this article to explain how “Website Conversions” objective works, how to set up the right pixel & the right ad and how it measures your conversions!