Brands that rock on Pinterest

    Brands that rock on Pinterest

    [vc_row][vc_column width=”1/2″][vc_empty_space height=”5px”][vc_column_text]

    As Pinterest is slowly rolling out their Buyable Pins also in Europe (hopefully still in 2015), I looked at how businesses grow their accounts here. For those of you who have no idea how to reach their followers and what type of content resonates with them best on Pinterest, I prepared a list of brands on Pinterest that can inspire you.

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”5px”][vc_column_text]

    This blog post is not your standard post listing out big names only – I divided it into content ideas or types, to give you a better understanding of what type of content works on Pinterest. Let’s take a look:

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][vc_column_text]

    Hashtags

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_empty_space height=”5px”][vc_column_text]

    If your brand launched a campaign featuring a specific hashtag, it worth creating a board with all content generated for this hashtag. It adds more depth to your profile rather than dry product pictures that you’ve probably already pinned.

    Honda focuses on promoting #pintermission on Pinterest because this content is more authentic and fits the platform better. Honda collaborated with a number of big influencers on Pinterest to raise their engagement.

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”5px”][vc_column_text]

    Take a look at the board that Honda created in cooperation with Jennifer Chong, whose Pinterest is followed by more than 1 million people.

    Brands on Pinterest like to collaborate with social influencers. It’s a great way to curate content from them and what’s more, they know it needs to be of high quality. Lacoste has followed the same trend as Honda, creating a board #MyLacostePolo and pinning pictures from fashion bloggers only.

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][vc_column_text]

    Tips and Rules

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_empty_space height=”5px”][vc_column_text]

    If you’re just starting and you don’t have big budgets to spend to work with bloggers and influencers, don’t worry – there are other ways that help brands on Pinterest engage.

    Tips, tutorials, and short how-to posts always work – Pinterest is a great source for that type of content. If you have a niche that you can help solving their problems and needs, you might be on a good way to build a very loyal following. You’d be very surprised when visiting NFL Pinterest profile (yes, they are on Pinterest) what’s there to be found!

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”5px”][vc_column_text]

    No, there’s not a lot of content featuring those big guys and actually there’s very little about American football at all. NFL knows their audience on Pinterest and majority of them are… Loyal wives cheering too! Check boards featuring funny graphics on secret rules at the stadium or style tips for each football team – sort of “what to wear” tips when you’re a Dallas Cowboys fan.

    Another obvious example is IKEA. Take a look at different countries profiles and see the differences. UK does a great job at inspiring pinners by offering tips per room, e.g. Small storage ideas or Hallway ideas.

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][vc_column_text]

    Moodboards

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_empty_space height=”5px”][vc_column_text]

    What makes you follow a brand on Pinterest actually? When I looked up some of the clothing brands on Pinterest, I got the impression that it’s just their online store converted to pins. Products, products, products.

    Some brands don’t understand that users don’t want their Pinterest ‘wall’ being stuffed with product pins only. It’s about inspirational images and actually, a little bit of everything 🙂

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”5px”][vc_column_text]

    I love Billabong not just for great surfing visuals but for their unique way of building boards on Pinterest. Actually, they hardly post any shop related content at all, it’s just about the words and vibes that make you think about summer, sun-kissed skin and salty hair. And most of all, it’s not disturbing to the true surfers as well – it’s very much in sync with the lifestyle and core values of surfing.

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][vc_column_text]

    Check out their board Salt Water – it just makes you want to jump in!

    Harrods is also flowing the same strategy. They could bombard their fans with millions of product pins because they’re a department store. The strategy on Pinterest is simple to show Harrods as a British heritage, monumental building and most of all a very strong brand.

    Another good tip is to pin user-generated content. If you have a loyal fan base or a campaign where people need to take pictures of themselves with the product or at an event, it might be a good idea to link back to it on your Pinterest profile. Harrods used their “Harrods moments” campaign and shared it on Pinterest, letting their followers pin images of others enjoying shopping in the store.

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][vc_column_text]

    Humour

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][vc_column_text]

    That’s a great way to stand out on Pinterest – just show your funny side! There are lots of those quotes and motivational boards that take life very seriously, but I personally follow the funny ones and pin them back to my board.

    Getty Museum is by far my favorite Pinterest profile. I mean how “funny” can an art museum be right? The guys there are doing great job showing people art in a witty way – and it really works! I would never in my life look at pictures of stones and rocks, but when you see a board “Rock Stars” you just can’t resist it!

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][vc_column_text]

    Recipes, recipes…

    [/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

    Although there are billions of them on Pinterest already, they always work. Looking through food accounts like Kraft you’ll soon get the idea that it’s all about quality and quantity. Make your visuals look delicious and it’s easy for the follower to through your boards.


    What are your favorite brands on Pinterest? What makes you follow a particular profile? Would you add anything to the list above? Feel free to use the space below for comments!

    [/vc_column_text][/vc_column][/vc_row]